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Performance
Focus
Collaboration
In both the boardroom and elite sport, the drivers of sustained success are identical: clear execution, absolute resilience, and high-performance standards.
At PFC Advisory, we bridge these two worlds. Founded by Greg Phillips GAICD, we leverage 24 years of senior banking and technology leadership alongside the disciplined principles of elite international swimming and national sports coach education to help individuals, teams, and organisations achieve their highest potential.
Our Core Pillars of Execution
Performance: We have lived high-performance systems across elite sport, commercial leadership, and coach education. The behaviours, mindset, and processes that drive success in sport are directly translatable into business success.
Focus: Executing under pressure. We build the routines, mindset, and composure required for sharp decision-making under stress, proving how concentrating on detail and repeating consistently drives elite outcomes.
Collaboration: Deconstructing what high-performing cultures do differently. We help organisations define their non-negotiables, embed behavioural standards with rigour and discipline, and successfully translate high-level strategy into daily action.
Led by a former GM of Banking & Technology, with 24 years' industry tenure in senior leadership roles across banking and tech in the UK and APAC, we provide institutional-grade strategic consulting, fractional executive leadership, and 1:1 performance coaching to scale mid-market corporate operations. Deploying executive-level expertise on a flexible, part-time arrangement to bridge leadership gaps without the overhead.
Leveraging our founder's track record as a former International Athlete, multiple national champion, and US collegiate scholarship swimmer, we deliver dynamic keynotes and interactive executive workshops focused on executing under immense commercial pressure, understanding the habits of elite performers and emotional regulation. Translating the unforgiving realities of elite sport into actionable strategies for the modern boardroom.
Drawing on our founder's formal coaching credentials and coach education experience, we leverage this advanced sporting expertise to benefit your business. PFC translates these proven frameworks to help corporate teams and sporting clubs design sustainable high-performance cultures, mentor leaders, and elevate execution standards. We provide the strategic blueprints that help managers step up as impactful leaders and developers of top talent.
▶ WATCH: Our founder Greg Phillips GAICD discussing leadership and high-performance principles for elite athletes and corporate teams and how he transitioned from international sport to the corporate sphere.
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